Internal Website Update
I led content creation for a top-performing component page on the 47-page internal website I managed. We updated the description guidance for clarity. We also did a top to bottom refresh of the page to meet design and industry standards.
Responsibilities
- Writer
- Project Manager
Results
After updates, the top-performing page saw a decrease in bounce rates of 10% and an increase in average time spent on the page from 3 min to 5 min.
Cisco.com Page Launch
I led the launch of this company’s marketing pages on Cisco.com. I also crafted microcopy and edited content.
Responsibilities
- Writer
- Editor
- Project Manager
Results
The button text I crafted performed higher than the industry standard by 2%.
Internal Website Content Audit
I worked with our editor and a senior designer to audit UI and “Ipsum” content on the 47-page internal website to ensure it met our character count recommendations and design standards.
Responsibilities
- Writer
- Project Manager
Results
After publishing updated character counts across the site, average bounce rates decreased on popular pages from 14% to 9%.
UX Content Collective Certification
To expand my knowledge in UX Writing, I completed a certification through the UX Content Collective. The final exam included a mock multi-screen flow project where I added and edited content based on the style guide I created.
Want to hear more about my experience or what I’m looking for next?
© Ashley Sue Perry 2023