Internal Website Update

Our internal users were confused about how this component’s text and button alignment functions. Along with updating descriptions and buttons, we also audited title text fields to bring clarity to this top-performing component page. Finally, we worked to bring the page as a whole up to design and industry standards.

Research & Discovery

I conducted interviews with 2 engineers on how the component operates on the backend.

Content Strategy

Led brainstorming sessions to prioritize the critical pain points for users inside the content.

Results

Reviewed content with key stakeholders for final approval and submitted it to the overseas team.

Fancy content matrix 1: Research & Discovery

Research & Discovery

Once we understood what we were solving for, we interviewed 2 engineers to get the skinny on how this component operates on the backend. From there, audit the page for character count discrepancies, and pull current content for archiving and rewriting purposes.

Character counts help stakeholders adhere to industry standards when writing for web, mobile, and localization.

Fancy content matrix 2: Content Strategy

Content Strategy

I led brainstorming sessions and collaborated with a UX designer to identify and prioritize the critical pain points for users inside content. The collaboration continued with UX design to redesign the pages and craft content to ease cognitive load.

The finished product: Results

Results

Updates were approved and sent to the overseas team for publishing. After some time, the Anchor Marquee page saw a decrease in bounce rates of 10% and an increase in average time spent on the page from 3 min to 5 min.